Monday, June 1, 2009

How to advertise your property with seller financing

Some people are finding with the market down 5, 10, even 20% it is a challenge to sell their property. One great way to increase the pool of potential buyers is to advertise the home with seller financing.

Imagine that a renter has decided that they would like to buy a home, but they aren't interested in getting financing from a bank. Perhaps they started a new job and don't have 2 years of payment history. Or they are overwhelmed by all the paperwork that goes along with a loan approval. Perhaps someone is relocating to your area and they currently own a property in another state that they are renting out because they were unable to sell it. They cannot qualify for a loan because of existing mortgage payment.

Advertising your property as "For Sale. No Banks Needed, Owner Will Finance" is a great way to convey your offering to a potential buyer. It lets them know that you want to sell the property, and that you have creative terms for the transfer of the property.

The advantages for you choosing to sell the property with seller financing are many. You can decide how much interest rate you want to command for the sale of the home. You can decide the terms of the sale. You can command a premium on the price of the home. And, you can save thousands of dollars in closing costs by seller-financing.

You should advertise your home for sale in several ways.

Yard signage should never be overlooked, especially when you are advertising seller financing. You never know which of your neighbors has a friend or relative looking to move into the neighborhood on reasonable terms.

Online advertising is great - especially CraigsList and other free posting sites. Some fee-based advertising is worth the money, but be sure to check 3rd party references to see if your money is well spent.

Selling your property through a MLS listing or a Real Estate Agent will give your listing a large base of viewers. Be certain that you understand the fee structure of the agent or listing company and whether the agent or broker understands how to structure a seller-financed transaction.

Listing your property in the newspaper can be a good way of advertising, but often the large metropolitan newspapers charge huge fees for modest listings. Don't spend hundreds of dollars in ads in the newspaper if there are other, more cost-effective ways of advertising your property.